The SPA meets four times each year to hear guest speakers and to promote the exchange of ideas and best practice.

The SPA has members representing companies across a wide range of industrial, service and consumer industries along with a number of training consultancy businesses. We organise four seminars each year for our members, the focus of each being a topic of relevance to Sales best practice. Recent topics have included “Key Account Management”, “Value Propositions”, “Ending the war between Sales and Marketing”. Recent guest speakers have included Neil Rackham, Malcolm McDonald, Beth James and Trudy Keith.

For further information please log onto the SPA webpage:


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